Releasing Music
How should you release?
Label or independent? Time of year? Day of the week? Who are you up against? What charts are you chasing? These questions are just the very beginning when it comes to releasing music. Just like there is an art to writing a great song, there is a science to maximising the chances of your music being successful. It starts by picking a great team.
It takes a village.
Roll-out Planning
A good roll-out plan can mean the difference between a massive playlist and a great chart position or failure to launch. Maximise your odds.
Marketing & Publicity
Integrated Marketing and Communications is where it’s at. Don’t be fooled that you only need a publicist, or a plugger or a graphic designer.
You need a team.
Review & Follow Up
What went well? How can you improve for next time? Be aware of the journey. This is not a sprint, it’s a marathon. When that song drops, the hard work begins.